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LBM event management & public relations

NEWS FLASH

Search for Queensland’s next supermodel!

The Coffee Club Parades have been a major attraction of the Royal Queensland Show for many years and will return in 2009 with more glamour and excitement than ever before.

A highlight of these parades is The Coffee Club New Faces of the Ekka competition where ten finalists will parade in their own special segment at each show, competing to win 12 months representation with Viviens Model Management.  Viviens Model Management is one of the largest model agencies in the world, representing supermodels such as Gemma Ward, Sarah O’Hare and Kristy Hinze. 

In the six years since the competition launched, past winners have appeared in the pages of Vogue Australia, featured in TV commercials and won lucrative modelling contracts overseas.

The Coffee Club New Faces of the Ekka model audition for 2009 will be held at the following location:

Brisbane: Queen Street Mall Upper Stage, Friday 10 July 6.00pm – 8.00pm

The competition is open to males and females aged between 15 and 22 years old.  To try out and have the chance to be selected in the top ten, click here to read the terms and conditions and download an entry form. Complete the form and bring a full length photo and head shot to the audition.

The ten finalists will receive a Millennium model training package and have their looks recreated with a make up and hair makeover by Napoleon Perdis Cosmetics and CorCorz for Hair.

They will then experience what it is like to model professionally when they perform in The Coffee Club Parades at the Ekka in front of over 50,000 people!

One winner chosen by the judges and a People’s Choice winner will be announced on Friday 14 August at 11.45am.

Company Background

Lindsay Bennett Marketing Pty Ltd  (LBM) is a relationship-based public relations and event marketing company specialising in premium brand development. While the programs implemented for our clients vary according to their specific needs and desired outcomes, key elements include; events, media relations, brand positioning, strategy development and promotions. 

LBM was formed by Lindsay Bennett in 2000, having spent over 15 years working in marketing communications for a number of high profile organisations in Sydney including Cotton Australia and MPAgency. Recognising an opportunity to establish a specialist consultancy in Brisbane, offering senior hands-on event marketing and public relations expertise, LBM offers clients exceptional personal service and professional advice. 

We have built a reputation as a strong marketing partner providing  innovative and creative marketing solutions.

LBM has extensive experience in staging and promoting large-scale events, launches, fashion parades and high impact publicity campaigns.  Recent highlights include: the development and staging of the Mercedes-Benz Fashion Festival Brisbane hosted by Hilton, The Coffee Club Parades at the Royal Queensland Show, The Shape Parades at the Sydney Royal Easter Show, The Courier-Mail Home & Outdoor Living Show, The Sunday Mail Escape Expo, The EveryWomen Expo, Brisbane Arcade's 80th Gala Dinner, and many more high profile events and PR campaigns. 

Working with LBM is Sally Bell, director of SJB Events, and former Promotions Director for FPC Magazines. With over 20 years national experience in marketing, PR, Promotions and Events in the publishing and retail industry, her client list includes VOGUE magazines, Yves Saint Laurent, David Jones and the Mercedes-Benz Fashion Festival. During her time at FPC Magazines, Sally was responsible for the management of over 100 events nationally, across 26 titles. Her portfolio of events ranged from VOGUE fashion parades and launch parties, to beauty workshops, reader events for delicious magazine, the Vogue Entertaining & Travel Produce Awards, the Good Food Show and Gardening Australia Live.

Also working with LBM is Nicole Fisher, a reatil and event marketing specialist with over 15 years experience in public relations, advertising, event management and sponsorship. Currently the Marketing Director for Mercedes-Benz Fashion Festival - Brisbane, Nicole also recently worked on the marketing for Oktoberfest Brisbane. She has worked for a dynamic event and marketing consultancy in Melbourne, on major events, sponsorship and marketing campaigns for clients including Chadstone, Melbourne Central, Flemington (Victoria Racing Club), Racing Victoria, Moonee Valley Racing Club, QV and ANZ and was the marketing manager of the Wintergarden in Brisbane for six years. 

As a boutique agency, LBM is in the enviable position of ensuring that all brands within the portfolio are a strategic fit within the company culture. The flexibility and agility of LBM ensures clients are guaranteed the correct mix of services and people to provide a truly focused result.